Empowerment Through Building Your Own Brand
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SESSION INFO

Wednesday, March 4, 2026
9:15 AM - 10:15 AM
Session Type: Workshop
This is an interactive and inspiring workshop designed for female attendees who want to clarify their leadership identity, recognize their unique value, and confidently communicate who they are. This session encourages women to move beyond comparison and self-doubt and instead intentionally shape a personal brand that markets their strengths, skills, and authentic style. Participants will explore what “personal brand” truly means and how it can be a powerful tool for selling oneself, professional growth, influence, and advancement. Through guided reflection and practical discussion, attendees will identify their core strengths, translatable skills, values, and experiences—and learn how to align them into a clear and compelling narrative. The workshop also provides actionable guidance to help women focus on what they do best, leverage their unique talents, and show up with confidence in professional spaces. Emphasis is placed on authenticity, self-awareness, and strategic visibility, empowering participants to lead with intention and purpose. By the end of this workshop, participants will be able to: • Define their individual leadership identity and understand its role in personal branding • Identify their unique strengths, skills, and experiences that differentiate them as leaders • Articulate a clear and authentic personal brand aligned with their values and goals • Apply strategies to focus on and amplify strengths rather than perceived gaps • Increase confidence in communicating their value, expertise, and leadership presence

SESSION PRESENTERS
Alisha Shoates James
Sr. Vice President at Aventiv Technologies, Securus Monitoring


Alisha Shoates James is a proven leader at the intersection of government and business. She began her career in public service as a police officer, later serving as a federal probation officer and ultimately as Assistant Commissioner for the Tennessee Department of Correction, where she led more than 1,200 staff overseeing 77,000 individuals statewide. These experiences grounded her in the complexities of public safety, reentry, and large-scale organizational change. After leaving government, Alisha brought that same focus on innovation and accountability to the private sector. She launched and scaled multiple entrepreneurial ventures—including TenFour Clothing, a successful apparel line for women in law enforcement that culminated in a profitable exit, and QwickTouch Technologies, an early correctional technology startup. Today, she is Senior Vice President at Aventiv Technologies, where she oversees hundreds of millions of dollars in her book of business, drives national account management and sales strategy, and leads large-scale initiatives at the forefront of corrections technology and compliance. Her work bridges the public and private spheres, combining deep operational expertise with entrepreneurial drive to deliver solutions that improve accountability, efficiency, and impact. Whether leading teams in government, scaling startups, or guiding strategy for multi-million-dollar enterprises, Alisha has built a reputation as a transformative leader who thrives in complex environments and delivers measurable results.